Milton Krasner discusses his particular creative process…

I have looked recently at my background to see how certain aspects in my life have affected my creativity.

The first thing that I realized is that being creative is NOT immediate in most instances.

In order to get the most information out of my customers I question them extensively and try to get into their heads.

Finding out what makes one tick or what is important to them is what I incorporate into a concept.  I will try and connect a couple’s aspirations and dreams into the piece I create. 

In 30 years of being the jewelry industry, I have noticed that most people search for a piece of jewelry and they are almost never happy with the selection that is available to them.
Why? Because most people are are different individuals and have different tastes.

Many men like very simple and common plain band.  In spite of this, I always recommend putting some personal details inside the ring.

I have recently done a couple kissing with a personal message next to it.  The images when inspected closely are like a carving.

I have learnt from the following and have to a degree been influenced in the creative prossess by:

  • A professor in the making  and promotion of Odor Eaters and Clorox
  • One of Walt Disney’s personal jewelers
  • Musicians like Trevor Rabin (formerly from the famous band ‘YES’) and Duncan Foure (from the Bay City Rollers) also had an effect on my creativity since I was both with them in the South African Defense Force Entertainment Group (I was raised in South Africa and came to the USA in 1977).
  • My passion for playing the flute.
  • Lee Silber from CreativeLee.com is in my classic rock band and is a motivational speaker and author of 17 books.

I also learned from my late father who was an excellent jeweler and often had many creative ideas.

Making many varied styles over many years has opened me up to style in a huge way. 

My philosophy is do what is right for you. I strongly believe in a style that you are comfortable with and that will make you smile for many years. Comfort, durability and balance are very important to my designs.

Listen to a short audio of Milton talking about the creative process (MP3; 2 mins 48 secs)